At a glance
- Client
- A local home and facility services firmName withheld for confidentiality
- Focus area
- Services
- Service
- Website Development
- Scope
- Website design and build, local SEO and enquiry tracking
The challenge
Almost all of the firm's work came from word of mouth. Its old website was a single slow page with a phone number, so people searching for its services in nearby cities never found it.
When enquiries did come in, the owner could not tell which marketing had produced them.
Our approach
Research how customers search
We listed the services and city terms people actually type into Google.
Plan a page per service
Each service got its own page explaining what is included, typical pricing guidance and areas covered.
Build for speed and mobile
The site loads quickly on phones, where most local searches happen.
Set up local SEO and tracking
Google Business Profile, structured data and enquiry tracking were configured.
The solution
The firm now has a fast, mobile-friendly website with clear service pages, simple enquiry forms and WhatsApp contact. Each page is set up to rank for searches in the cities it covers.
Every enquiry is tracked, so the owner knows which pages and channels bring in work.
Results
- Dedicated page for each service
- Local SEO for every city served
- Quick enquiry forms and WhatsApp contact
- Enquiry tracking in Google Analytics
Technology used
- Next.js
- Tailwind CSS
- Headless CMS
- Schema markup
- Google Analytics 4
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