At a glance
- Client
- A boutique heritage hotelName withheld for confidentiality
- Industry
- Travel & Logistics
- Service
- Website Development
- Scope
- Website design, booking and enquiry flows, content SEO
The challenge
Most of the hotel's bookings came through online travel portals that charged high commissions. Its own website looked dated, had no clear way to book and did not appear in searches for the destination.
Guests who found the hotel often went back to a portal to book.
Our approach
Show the experience
High-quality photography, room details and amenities were given room to breathe.
Make booking direct and easy
Clear enquiry and booking flows, plus WhatsApp contact, reduce the effort of booking direct.
Write for the destination
Guides on local attractions and things to do help the site rank for travel searches.
Measure bookings
Tracking shows which pages and searches lead to enquiries.
The solution
The hotel's website now presents rooms and experiences attractively and makes booking direct the easy option. Destination content draws visitors who are still planning their trip.
Each direct booking saves the commission that would have gone to a portal.
Results
- Visual, mobile-friendly showcase of rooms
- Direct booking and WhatsApp enquiry flows
- Destination content that ranks in search
- Enquiry and booking tracking
Technology used
- Next.js
- Booking engine integration
- Headless CMS
- Image optimisation
- Google Analytics 4
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