At a glance
- Client
- A direct-to-consumer lifestyle brandName withheld for confidentiality
- Industry
- Retail
- Service
- Website Development
- Scope
- E-commerce design and build, payments and product SEO
The challenge
The brand sold entirely through marketplaces. It paid high commissions, competed on price next to rival listings, and never received customer contact details for repeat marketing.
It wanted its own store without taking on a complicated system the small team could not run.
Our approach
Design the shopping experience
Product pages, collections and checkout were designed around how the brand's customers buy.
Set up payments and orders
A payment gateway, order notifications and shipping integration were configured.
Make products searchable
Product schema and optimised pages help items appear in Google search and Shopping.
Hand over with training
The team learned to add products, run offers and manage orders themselves.
The solution
The brand now runs its own online store alongside the marketplaces. Customers check out quickly with familiar payment options, and the brand keeps their details for email and repeat offers.
The team manages products and orders without developer help.
Results
- Own storefront with fast, simple checkout
- Payment gateway and order notifications
- Product schema for search visibility
- Customer data owned by the brand
Technology used
- Next.js
- Shopify / headless commerce
- Razorpay
- Product schema
- Email marketing integration
Facing a similar challenge?
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