At a glance
- Client
- An early-stage consumer startupName withheld for confidentiality
- Focus area
- Startups
- Service
- Mobile App Development
- Scope
- Product scoping, cross-platform app, backend and analytics
The challenge
The founder had a long list of features and a limited budget. Building everything before launch would take too long and risk building things users did not want.
Investors wanted evidence of real usage, not a slide deck.
Our approach
Find the core flow
We worked with the founder to identify the one journey that proves the idea.
Design and prototype
Clickable prototypes were tested with target users before development.
Build cross-platform
One codebase ships to both Android and iOS, with a backend designed to grow.
Measure everything
Analytics track sign-ups, activation and retention from day one.
The solution
The startup launched a focused first version on both app stores, centred on its core user journey. Analytics show how people use it and where they drop off.
The backend and codebase are structured so new features can be added as the product evolves.
Results
- Scope cut to the journey that proves the idea
- Prototype tested with users before building
- Single codebase for Android and iOS
- Usage analytics ready for investor conversations
Technology used
- React Native
- Node.js
- Firebase
- PostgreSQL
- Product analytics
Facing a similar challenge?
Tell us what you are working on. We will walk you through how we would approach it, with no obligation.