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Resolving most support questions instantly with an AI assistant

A subscription business gave customers instant, accurate answers around the clock and let its agents focus on complex cases.

70%
of enquiries resolved without an agent, 24/7

At a glance

Client
A consumer subscription businessName withheld for confidentiality
Focus area
Customer Service
Scope
AI assistant, knowledge base and helpdesk integration

The challenge

The support team spent most of its day answering the same questions: order status, billing dates, plan changes and password resets. Queues grew every evening and weekend, and customers with genuinely complex problems waited longest.

Hiring more agents was expensive, and the existing chatbot only matched keywords, so customers often gave up on it and asked for a human anyway.

Our approach

  1. Analyse real conversations

    We grouped past tickets by intent to find which questions were repetitive and safe to automate.

  2. Build a trusted knowledge base

    Help articles and policies were cleaned up so the assistant answers from approved content only.

  3. Connect to account systems

    The assistant can look up orders and billing details securely, so it can answer specific questions, not just general ones.

  4. Hand off gracefully

    When a case needs a person, the full conversation passes to an agent so the customer never repeats themselves.

The solution

Customers now get instant answers on the website and in chat at any hour. The assistant understands questions written in everyday language, checks account details where needed and completes common tasks itself.

Complex or sensitive cases are routed to the right agent with context attached, so human time goes where it matters most.

Results

70%
of enquiries resolved without an agent, 24/7
  • Instant answers outside office hours
  • Answers drawn only from approved help content
  • Seamless handover to agents with the full conversation
  • Shorter queues for customers who need a person

Technology used

  • Large language models
  • Retrieval-augmented generation
  • Python
  • Helpdesk APIs
  • Analytics dashboard

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